Course enquiries became clearer before booking.
Learners and employers contacted with better course fit and fewer repeated questions.
Before
Visitors could see training was available, but they could not easily choose between novice, refresher, conversion, and employer-led options.
What changed
We separated course paths, clarified who each course was for, added booking requirements, and improved employer enquiry flow.
Result
Learners and employers contacted with better course fit and fewer repeated questions.
Buyer hesitation
The main concern was that a more structured course page might slow down employers who just wanted a quick booking, rather than reading through training requirements first.
