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Website case studies for service businesses.

Browse the case studies by business type. Each one explains what was getting in the customer's way, how the website was reworked, and what changed after launch.

Case studies

Find a business like yours.

Choose a business type or browse all case studies. Each one covers the original problem, the decisions behind the rebuild, and what changed for the business.

Moss Bank Drainage website proof board
Case studyDrain cleaning· St Helens and west Greater Manchester

Moss Bank Drainage

Emergency calls needed a faster route

Drainage visitors arrive stressed, local, and ready to call. This case shows how the page made urgency, coverage, and next steps easier to trust.

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Paper Kite Print Co. personalised products website proof board
Case studyPersonalised items· Bristol and the South West

Paper Kite Print Co.

Custom orders needed clearer choices

Personalised products were split into gift, event, and business routes so buyers knew what to choose and what artwork details to send.

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Layer & Form 3D ecommerce website proof board
Case studyCustom 3D prints ecommerce· Austin, Texas

Layer & Form 3D

Technical buying needed plain-English guidance

The project turned materials, file uploads, and design-help options into a clearer order path for first-time 3D print buyers.

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Henshaw and Dale Estate Agents website proof board
Case studyEstate agents· South London

Henshaw & Dale Estate Agents

Property journeys needed separation

Sellers, landlords, buyers, and valuation visitors were given distinct routes so the site did more than display property listings.

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Cornerstone Pizza Co. website proof board
Case studyPizza shop brochure· Chorlton and south Manchester

Cornerstone Pizza Co.

Local customers needed practical details fast

The page brought menu, hours, location, collection, and allergen information together so customers did not have to search social posts.

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The Juniper Dining Room restaurant website proof board
Case studyRestaurant with booking· Bath and North East Somerset

The Juniper Dining Room

Booking intent needed a clearer path

Restaurant browsing was shaped around menus, dietary notes, private dining, and a booking action that stayed easy to find.

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Union Strength Manchester website proof board
Case studyLocal gym· Central and east Manchester

Union Strength Manchester

Different fitness levels needed different routes

Beginners, experienced members, and drop-in visitors could understand classes, coaching style, and joining options before visiting.

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Altrincham Entrance Tutors education website proof board
Case studyEntrance exam preparation· Altrincham and Trafford

Altrincham Entrance Tutors

Parent enquiries needed more context

Exam stages, subjects, tutor credibility, and assessment booking were structured so parents arrived with clearer support needs.

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Eastside Manchester Basketball website proof board
Case studyBasketball club· East Manchester

Eastside Manchester Basketball

Club information needed one reliable place

Age groups, training times, safeguarding, fees, and joining details were organised for parents, players, and volunteers.

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Saddleworth Weekend Walks website proof board
Case studyWalking meetup· Saddleworth and the Pennine fringe

Saddleworth Weekend Walks

New walkers needed confidence before joining

Walk difficulty, safety guidance, membership expectations, and calendar details helped visitors choose a suitable first route.

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Carter & Sons Electrical website proof board
Case studyElectrician· Greater Manchester

Carter & Sons Electrical

Electrical enquiries needed better fit

Domestic and commercial work were separated so visitors could see the right route before asking basic quote questions.

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Dawson Roofing & Leadwork website proof board
Case studyRoofing· Stockport and the High Peak

Dawson Roofing & Leadwork

Premium roofing work needed stronger proof

The page was reshaped around trust, project standards, FAQs, and quote reassurance for homeowners comparing roofing firms.

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The details vary by business. An emergency drainage site has to earn a phone call quickly; a clinic, solicitor, or architect has to reduce doubt before a considered enquiry. These case studies show how the page structure changed to suit the decision customers were actually making.

“People can tell straight away whether we handle their type of electrical work.”

Neil needed domestic and commercial work separated clearly so quote enquiries arrived with the right context.

Neil Carter from Carter & Sons Electrical
Neil CarterDirector, Carter & Sons Electrical
“The site now backs up the standard of roofing work we are trying to win.”

Emma needed the website to reassure homeowners comparing roofing firms before they were ready to request a quote.

Emma Dawson from Dawson Roofing & Leadwork
Emma DawsonOwner, Dawson Roofing & Leadwork
“It explains the packages without making us sound like every other cleaning company.”

Aisha needed recurring cleaning, service standards, and enquiry steps to feel organised before prospects asked about price.

Aisha Patel from AP Home Cleaning
Aisha PatelFounder, AP Home Cleaning
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If your website makes the business feel harder to trust, start with a review.

Most owners know when the site feels weaker than the business. The first review checks whether that is affecting enquiries.