Catering enquiries became easier to price and plan.
Customers contacted with clearer event type, guest numbers, dates, and menu expectations.
Before
The site showed food photography but did not help visitors understand event types, menu options, guest counts, or enquiry details.
What changed
We separated event routes, added menu guidance, improved enquiry prompts, and strengthened proof around previous events.
Result
Customers contacted with clearer event type, guest numbers, dates, and menu expectations.
Buyer hesitation
Visitors were unsure whether the business handled their event size or type.
