This privacy notice tells you what to expect Pixel Peak to do with your personal information. Pixel Peak provides managed website services for businesses.
What information we collect, use, and why
We collect or use the following information for enquiries, project discussions, and customer support:
- Names and contact details, including email address, phone number, and WhatsApp details.
- Business name, website address, service area, and business context.
- Messages sent through the startup form, contact form, direct email, WhatsApp, phone calls, or other direct contact routes.
- Project requirements, preferred contact method, timing, budget context, and service fit information you choose to provide.
- Correspondence, call notes, consultation notes, and records of agreed next steps.
- Complaints, feedback, support requests, and related correspondence.
We collect or use the following information for website security, forms, analytics, and marketing measurement:
- IP address, device, browser, page views, referring source, campaign link, and website journey information.
- Form submission timing, origin checks, validation results, and spam-protection signals.
- Cookie consent choices and marketing preferences.
- Advertising and analytics information from tools such as Google Analytics, Google Ads, and Meta where consent controls allow it.
We collect or use the following information for legal, accounting, and business administration:
- Client records, invoices, payment records, contract details, and service history.
- Information needed to comply with tax, accounting, legal, regulatory, or dispute-related obligations.
Pixel Peak does not knowingly collect special category information, such as health data, racial or ethnic origin, religious beliefs, biometric data, or political opinions. Please do not send that type of information unless it is genuinely necessary for your enquiry.
Lawful bases and data protection rights
Under UK data protection law, we must have a lawful basis for collecting and using your personal information. Depending on the context, Pixel Peak may rely on:
- Contract: to respond to your enquiry, discuss a potential project, provide a quote, deliver services, manage support, or administer a client relationship.
- Legitimate interests: to run and improve the business, manage enquiries, prevent spam or misuse, keep business records, follow up with business contacts, and understand which marketing activity leads to enquiries.
- Consent: where you agree to optional cookies, analytics, marketing measurement, or a specific marketing contact that requires consent.
- Legal obligation: where we need to keep or use information for tax, accounting, regulatory, legal, or compliance reasons.
Your data protection rights may include the right to ask for access to your personal information, to ask us to correct inaccurate information, to ask for deletion, to ask us to restrict processing, to object to processing, to ask for portability, and to withdraw consent where consent is the lawful basis. Some rights are subject to exemptions or do not apply in every situation.
You can object to direct marketing at any time by contacting Pixel Peak. Marketing emails, calls, WhatsApp messages, and similar direct contact are handled with regard to UK direct marketing and electronic communications rules.
Where we get personal information from
We usually get personal information directly from you when you submit a form, email us, call us, message us on WhatsApp, book or request a consultation, or become a client.
We may also receive information from your business website, public business listings, professional social media profiles, referrals, analytics tools, advertising platforms, hosting logs, or email delivery tools.
How long we keep information
We apply different retention periods depending on the type of information and our relationship with you:
- Enquiries and general correspondence: usually kept for up to 2 years so we can follow up properly, handle repeat questions, and resolve issues.
- Client and service records: kept for the duration of the client relationship and then only for as long as needed for support, handover, legal, accounting, or dispute purposes.
- Financial and transactional records: usually kept for 6 years after the end of the relevant financial year.
- Marketing and analytics data: kept according to the relevant platform settings and cookie consent controls, or until you withdraw consent where consent is required.
- Security and form-protection logs: kept only for as long as reasonably needed to protect the website, investigate misuse, and maintain reliable service.
Who we share information with
We do not sell your personal information. We share personal information only where reasonably needed to run the website, respond to you, provide services, measure marketing, manage records, or comply with the law.
Data processors and service providers may include:
- Resend: sends contact form emails to Pixel Peak. Contact form email data may include email addresses, message content, and email metadata.
- Vercel Inc.: hosts and runs the website and server-side contact form route.
- Google: provides analytics, advertising measurement, and related marketing services where enabled and consent controls allow it.
- Meta: provides Facebook and Instagram advertising measurement where enabled and consent controls allow it.
- Email, phone, WhatsApp, and business administration providers: help us receive, store, and respond to direct messages, calls, client records, and service communications.
- Professional advisers or authorities: where needed for accounting, legal, tax, regulatory, dispute, or compliance reasons.
If you contact Pixel Peak through WhatsApp, LinkedIn, or another third-party platform, that platform may also process your information under its own privacy terms.
Sharing information outside the UK
Some of the providers Pixel Peak uses are based outside the UK or may process information globally. Where personal information is transferred outside the UK, we rely on appropriate safeguards such as adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, Standard Contractual Clauses, the UK International Data Transfer Addendum, or equivalent contractual and organisational protections.
Resend states in its Data Processing Addendum that its primary processing operations take place in the United States and that it is certified under the EU-US Data Privacy Framework and the UK Extension to the EU-US Data Privacy Framework.
Cookies and analytics
The website uses essential cookies and may use optional analytics or marketing cookies where you have given consent. For more detail, read the Cookie Policy.
How to complain
If you have concerns about how Pixel Peak uses your personal information, contact us first using the contact page.
If you remain unhappy with how we have used your data after raising a complaint with us, you can also complain to the ICO at ico.org.uk/make-a-complaint.
Policy updates
Pixel Peak may update this policy from time to time to reflect website changes, service changes, supplier changes, or legal requirements. The version published on this website should be treated as the latest version.