Commercial cleaning enquiries became more relevant before quoting.
Prospects contacted with clearer premises type, cleaning frequency, and contract needs.
Before
The site described cleaning generally, but buyers could not quickly tell whether the team handled their type of premises.
What changed
We split services by environment, added contract reassurance, improved proof placement, and clarified what details to send.
Result
Prospects contacted with clearer premises type, cleaning frequency, and contract needs.
Buyer hesitation
They were getting broad enquiries that needed too much clarification before a quote.
