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COMMERCIAL CLEANING / FACILITIES

Vale Commercial Cleaning website case study

Vale needed a clearer website for commercial cleaning contracts across offices, clinics, retail spaces, and shared buildings.

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Vale Commercial Cleaning website case study screenshot

Commercial cleaning enquiries became more relevant before quoting.

Prospects contacted with clearer premises type, cleaning frequency, and contract needs.

Before

The site described cleaning generally, but buyers could not quickly tell whether the team handled their type of premises.

What changed

We split services by environment, added contract reassurance, improved proof placement, and clarified what details to send.

Result

Prospects contacted with clearer premises type, cleaning frequency, and contract needs.

Buyer hesitation

The concern was that separating service types too clearly would make the business feel more limited, when their range across different premises types was actually a competitive strength worth leading with.

Similar problems come up across most commercial cleaning / facilities websites.

If the before section sounds familiar — unclear pages, passive contact routes, or buyers who do not know enough before they enquire — that is what this service is built to fix.

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What the work had to solve

The page structure, proof placement, and enquiry route were shaped around the specific buyer hesitations and practical gaps this business had before the rebuild.

Project requirements

  • Multiple premises types
  • Recurring contract work
  • Compliance expectations
  • Trust around access
  • Staff and schedule reassurance
  • Quote detail collection
Check Fit

If your commercial cleaning / facilities website has the same problems, the fix is usually the same kind of work.

Send the basics and Pixel Peak will tell you whether clearer pages, stronger proof, and a better enquiry route would make a practical difference for your business.

Check if my business fitsSee what £99 includes