Garden enquiries became easier to qualify before site visits.
Enquiries arrived with clearer job type, rough scope, and fewer early-stage questions.
Before
Visitors could see examples of outdoor work, but the site did not separate maintenance, hard landscaping, and full garden redesign clearly enough.
What changed
We separated service paths, added project-fit prompts, improved proof placement, and made the enquiry route ask for the details that mattered.
Result
Enquiries arrived with clearer job type, rough scope, and fewer early-stage questions.
Buyer hesitation
They were worried that asking more questions upfront would reduce enquiries, but they needed better quality conversations.
