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FLORIST / WEDDINGS AND EVENTS

Wren & Field Florists website case study

Wren & Field needed a clearer website for bouquets, wedding flowers, sympathy arrangements, and event floristry.

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Wren & Field Florists website case study screenshot

Floristry enquiries became easier to route and plan.

Customers contacted with clearer occasion, date, budget, and style direction.

Before

The site looked attractive but did not separate occasion types, lead times, budgets, or consultation needs clearly enough.

What changed

We restructured services by occasion, added wedding enquiry prompts, clarified delivery, and strengthened visual proof.

Result

Customers contacted with clearer occasion, date, budget, and style direction.

Buyer hesitation

The concern was that separating occasions too clearly would make the floristry feel more like a catalogue than a creative business where a conversation always leads to better results.

Similar problems come up across most florist / weddings and events websites.

If the before section sounds familiar — unclear pages, passive contact routes, or buyers who do not know enough before they enquire — that is what this service is built to fix.

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What the work had to solve

The page structure, proof placement, and enquiry route were shaped around the specific buyer hesitations and practical gaps this business had before the rebuild.

Project requirements

  • Occasion differences
  • Wedding consultations
  • Sympathy sensitivity
  • Delivery areas
  • Seasonal flowers
  • Visual proof
Check Fit

If your florist / weddings and events website has the same problems, the fix is usually the same kind of work.

Send the basics and Pixel Peak will tell you whether clearer pages, stronger proof, and a better enquiry route would make a practical difference for your business.

Check if my business fitsSee what £99 includes