Floristry enquiries arrived with the occasion, venue, season, date, installation, and budget direction.
Before
The site looked attractive but did not separate occasion types, lead times, budgets, or consultation needs clearly enough.
What changed
We restructured services by occasion, added wedding enquiry prompts, clarified delivery, and strengthened visual proof.
Result
Customers contacted with clearer occasion, date, budget, and style direction.
What may stop a customer
The concern was that separating occasions too clearly would make the floristry feel more like a catalogue than a creative business where a conversation always leads to better results.
What matters in The Cotswolds and Oxfordshire
Wedding and event work depends on venue rules, season, date, colour direction, installation, travel, and collection, while sympathy flowers require a quieter route with dependable delivery timing.