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Estate agents / Local services

Calder & Rowe Estates website case study

Calder & Rowe needed sellers, landlords, and buyers to find the right route quickly without the homepage feeling like a generic property portal.

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Calder and Rowe Estates website proof board

Valuation, viewing, and local trust routes were separated.

Visitors had a clearer next step whether they wanted a valuation, viewing, or landlord conversation.

Before

The site listed properties, but did not give enough confidence around valuations, local knowledge, or who to contact for each next step.

What changed

We created clear sell, let, buy, and valuation pathways with stronger branch details and local proof near the CTAs.

Result

Visitors had a clearer next step whether they wanted a valuation, viewing, or landlord conversation.

Similar problems come up across most estate agents websites.

If the before section sounds familiar — unclear pages, passive contact routes, or buyers who do not know enough before they enquire — that is what this service is built to fix.

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What the work had to solve

The page structure, proof placement, and enquiry route were shaped around the specific buyer hesitations and practical gaps this business had before the rebuild.

Journey split

  • Seller, landlord, buyer, and valuation routes were separated
  • Branch contact details stayed close to the key actions
  • Local proof supported trust before valuation enquiries

Commercial focus

  • Valuation became the main conversion route for sellers
  • Property browsing did not overpower service positioning
  • Landlord and viewing actions had clearer next steps

Local credibility

  • Area knowledge was brought forward
  • Branch-level reassurance supported phone and booking routes
  • The page felt less like a generic property portal
Check Fit

If your estate agents website has the same problems, the fix is usually the same kind of work.

Send the basics and Pixel Peak will tell you whether clearer pages, stronger proof, and a better enquiry route would make a practical difference for your business.

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