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Case study · Electrician · Greater Manchester

Carter & Sons Electrical website case study

Carter & Sons handles domestic call-outs, landlord work, and light-commercial projects across Greater Manchester. The rebuild separated those routes and asked for useful job context before the quote conversation.

Area:
Greater Manchester
Engagement:
Service-site rebuild
Delivery window:
Estimated 3-week delivery window
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Carter & Sons Electrical website proof board

Carter & Sons handles domestic call-outs, landlord work, and light-commercial projects across Greater Manchester. The rebuild separated those routes and asked for useful job context before the quote conversation.

Before

Rewires, fault finding, landlord certificates, and commercial maintenance sat in one broad service list. Referral visitors still had to call to confirm coverage and whether Carter & Sons handled the job.

What changed

We split domestic, landlord, and commercial routes, moved relevant project proof beside each service, and prompted for postcode, job type, access, and timing on mobile.

Result

Enquiries arrived with a clearer domestic or commercial route, postcode, job context, and fewer basic coverage questions.

What may stop a customer

Homeowners wanted quick reassurance on call-outs and certification, while commercial buyers looked for site experience, working hours, and proof. The old journey served neither group properly.

What matters in Greater Manchester

Domestic call-outs and light-commercial work create different access, timing, certification, and site-detail questions. The website needs to establish job type and location before the first quote conversation.

What the work had to solve

The structure follows the questions customers ask before they contact Carter & Sons Electrical, from choosing the right service to sharing enough detail for a useful first reply.

Service architecture

  • Domestic and commercial routes were separated
  • Proof was placed near service and contact decisions
  • Homepage flow supported referral and search visitors

Quote preparation

  • FAQ prompts helped visitors explain the job
  • Contact flow made job type and context clearer
  • Coverage and service-fit questions were answered before enquiry

Trust signals

  • The business felt more established from the first screen
  • Proof supported both domestic and commercial work
  • Mobile layout made the enquiry route easier to follow
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