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Case study · Pizza shop brochure · Food and bookings · Chorlton and south Manchester

Cornerstone Pizza Co. website case study

Customers were relying on social posts for the menu, opening hours, and collection details. The website brought those everyday questions into one dependable place.

Area:
Chorlton and south Manchester
Engagement:
Pizza shop brochure website
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Cornerstone Pizza Co. website proof board

Menu, opening hours, and collection details became obvious.

Before

Customers were checking social media for basic details because the website did not clearly show menu sections, allergens, or when the shop was open.

What changed

We built a simple menu-led structure with opening hours, location, collection instructions, and phone CTA near the top.

Result

Visitors could check the menu and practical details without searching through social posts.

What matters in Chorlton and south Manchester

Most local customers check the site on a phone shortly before ordering or travelling. Live opening hours, collection instructions, allergens, and a menu that does not depend on social media matter more than long brand copy.

What the work had to solve

The structure follows the questions customers ask before they contact Cornerstone Pizza Co., from choosing the right service to sharing enough detail for a useful first reply.

Practical information

  • Menu, hours, location, and collection details were moved up the page
  • Customers could answer basic questions without checking social posts
  • Allergen and dietary notes were easier to find

Mobile flow

  • Phone and collection CTAs were placed for quick visits
  • Menu sections were split for faster scanning
  • Opening-hours content stayed visible near decision points

Buyer fit

  • Lunch deals, drinks, sides, and pizzas had clear grouping
  • Collection instructions reduced friction
  • Location detail supported local intent searches
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