Dawson Roofing & Leadwork needed the website to reflect the detail in its roof repairs, replacements, and leadwork. The rebuild brought local projects, roof types, access questions, and quote expectations into the buying journey.
Before
Finished-project photos were present, but they lacked roof type, problem, location, and scope. Homeowners comparing firms could not see how Dawson approached repairs, leadwork, access, or larger replacement jobs.
What changed
We separated repairs, replacements, flat roofing, and leadwork, then attached local project proof, survey expectations, photo prompts, and access guidance to the relevant quote routes.
Result
Quote requests carried better roof, access, location, and photo detail, while higher-value work was supported by relevant project evidence.
What may stop a customer
Homeowners wanted to know whether the company understood their roof type, how access and scaffolding would be assessed, and what would happen between the first enquiry and a written quote.
What matters in Stockport and the High Peak
Roof type, weather exposure, scaffold access, leadwork detail, and the condition of an older property can change the conversation quickly. Local project proof and a useful photo prompt help qualify the visit.