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Case study · Basketball club · Community · East Manchester

Eastside Manchester Basketball website case study

Training times, age groups, fees, and safeguarding details were scattered across messages and social posts. The club website became the reliable place for families and new players.

Area:
East Manchester
Engagement:
Basketball club website
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Eastside Manchester Basketball website proof board

Training times, age groups, and joining details became easier to find.

Before

The club relied on scattered messages and social posts, so people could not easily find age groups, session times, or safeguarding details.

What changed

We created a simple club structure with age-group cards, fixtures, training information, and a join enquiry route.

Result

New players and parents had a clearer route to the right team before contacting the club.

What matters in East Manchester

Families may travel between different training venues, so age group, session time, venue, fees, kit, and safeguarding contacts need one reliable home rather than being scattered across messages.

What the work had to solve

The structure follows the questions customers ask before they contact Eastside Manchester Basketball, from choosing the right service to sharing enough detail for a useful first reply.

Club structure

  • Age groups were split into clear team routes
  • Training times and venue details were made visible
  • Join enquiries asked for the right player context

Safeguarding trust

  • Parent-facing details sat alongside session information
  • Volunteer and safeguarding contacts were easier to find
  • Club expectations were clearer before first attendance

Community flow

  • Fixtures and training blocks supported returning visitors
  • New players had a simpler route to the right team
  • Fees and joining information were no longer scattered
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