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Case study · Estate agents · Local services · South London

Henshaw & Dale Estate Agents website case study

A property feed dominated the old homepage, while valuation and landlord enquiries were buried. The rebuild gave sellers, landlords, and buyers distinct routes.

Area:
South London
Engagement:
Estate agents website
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Henshaw and Dale Estate Agents website proof board

Valuation, viewing, and local trust routes were separated.

Before

The site listed properties, but did not give enough confidence around valuations, local knowledge, or who to contact for each next step.

What changed

We created clear sell, let, buy, and valuation pathways with stronger branch details and local proof near the CTAs.

Result

Visitors had a clearer next step whether they wanted a valuation, viewing, or landlord conversation.

What matters in South London

Sellers and landlords judge an agent on knowledge of individual South London neighbourhoods, property types, and buyer demand. Valuation routes need local proof, tenure and property context, branch reach, and a clear follow-up step.

What the work had to solve

The structure follows the questions customers ask before they contact Henshaw & Dale Estate Agents, from choosing the right service to sharing enough detail for a useful first reply.

Journey split

  • Seller, landlord, buyer, and valuation routes were separated
  • Branch contact details stayed close to the key actions
  • Local proof supported trust before valuation enquiries

Commercial focus

  • Valuation became the main conversion route for sellers
  • Property browsing did not overpower service positioning
  • Landlord and viewing actions had clearer next steps

Local credibility

  • Area knowledge was brought forward
  • Branch-level reassurance supported phone and booking routes
  • The page felt less like a generic property portal
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