Families understood sessions, age groups, settling-in, and tour steps before enquiring about availability.
Before
The site felt friendly but did not give parents enough practical information before making contact.
What changed
We restructured the nursery information, added room-by-room guidance, improved tour prompts, and strengthened reassurance.
Result
Parents understood the setting faster and asked better questions before visiting.
What may stop a customer
The hesitation was about making the site feel too formal or information-heavy when the setting itself was warm and small — and they needed visitors to feel that before they arrived for a tour.
What matters in Cambridge
Parents often balance nursery sessions with commuting, research, healthcare, or university working patterns. Age group, preferred days, start date, session pattern, food, settling-in, and tour availability need clarity without implying a place is guaranteed.