Bookings included coat condition, temperament, grooming history, and the right appointment type.
Before
Customers could see grooming was available but were unsure which appointment type fitted their dog.
What changed
We separated grooming services, added preparation guidance, clarified coat considerations, and improved mobile booking prompts.
Result
Customers booked with clearer dog details and fewer questions about service fit.
What may stop a customer
They were not sure whether adding more questions to the booking route would put off casual customers — particularly people who just wanted a regular tidy-up and did not know much about coat types.
What matters in Brighton and Hove
Appointment choice depends on breed, coat condition, temperament, age, and grooming history, while drop-off timing and limited parking matter locally. Puppy introductions and maintenance schedules help owners choose the right slot.