Survey requests included addresses, stairs, parking, packing, storage, dates, and property size.
Before
Visitors could request a quote, but the site did not guide them through move type, property size, access, packing, or storage needs.
What changed
We separated move types, added quote preparation prompts, improved trust signals, and clarified what affects pricing.
Result
Customers contacted with better move details and fewer missing basics.
What may stop a customer
They were hesitant about asking for too much detail upfront, in case it made the enquiry feel like a form rather than a call to a straightforward local removal firm.
What matters in Greater Manchester
Moves range from city-centre flats with lifts and loading restrictions to terraces with tight access and larger suburban homes. Dates, addresses, stairs, parking, packing, storage, and inventory size are needed before estimating.