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Case study · Drain cleaning · Trades · St Helens and west Greater Manchester

Moss Bank Drainage website case study

Most visitors arrived with an urgent blockage and a phone in hand. The site had to show call-out coverage, availability, and what information would help before they rang.

Area:
St Helens and west Greater Manchester
Engagement:
Drain cleaning website
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Moss Bank Drainage website proof board

Emergency drainage calls became easier to trust before someone phoned.

Before

The old page mixed blocked drains, CCTV surveys, repairs, and commercial work together, so urgent visitors still had to ask basic fit questions.

What changed

We separated emergency unblocking, CCTV surveys, and planned repairs, then placed call buttons, coverage notes, and preparation guidance near the top.

Result

Enquiries arrived with clearer location, issue type, and urgency before the first call.

What matters in St Helens and west Greater Manchester

Emergency callers in this patch usually arrive on mobile and need to know whether their postcode is covered before discussing access, the type of blockage, or a CCTV survey.

What the work had to solve

The structure follows the questions customers ask before they contact Moss Bank Drainage, from choosing the right service to sharing enough detail for a useful first reply.

Urgency structure

  • Emergency call route placed ahead of lower-priority services
  • Coverage and call-out expectations made visible early
  • Issue-type prompts helped callers explain the problem faster

Buyer reassurance

  • Preparation guidance reduced uncertainty before a visit
  • CCTV survey and repair work were separated from urgent unblocking
  • Mobile visitors could act without reading the whole page

Enquiry handling

  • Phone-first CTA for urgent jobs
  • Photo prompt for blocked drain context
  • FAQ focused on access, timing, and next steps
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