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Case study · TRAINING / INDUSTRIAL CERTIFICATION · Trafford Park, Warrington, and Greater Manchester

North West Forklift Training website case study

Novice, refresher, and conversion courses were being mixed together. The new site made course choice and booking questions easier.

Area:
Trafford Park, Warrington, and Greater Manchester
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North West Forklift Training website case study screenshot

Learners and employers chose a more suitable course before discussing dates.

Before

Visitors could see training was available, but they could not easily choose between novice, refresher, conversion, and employer-led options.

What changed

We separated course paths, clarified who each course was for, added booking requirements, and improved employer enquiry flow.

Result

Learners and employers contacted with better course fit and fewer repeated questions.

What may stop a customer

The main concern was that a more structured course page might slow down employers who just wanted a quick booking, rather than reading through training requirements first.

What matters in Trafford Park, Warrington, and Greater Manchester

Employers need to match the course to truck type, operator experience, site conditions, shift patterns, and certification requirements. Learners also need to know whether training is on-site or at a training centre.

What the work had to solve

The structure follows the questions customers ask before they contact North West Forklift Training, from choosing the right service to sharing enough detail for a useful first reply.

What customers needed to know

  • Multiple training routes
  • Employer bookings

What the pages had to explain

  • Certification questions
  • Site-based training

What made an enquiry useful

  • Availability checks
  • Safety expectations
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