Parent enquiries included year, subject, current confidence, exam timing, and the reason support was being considered.
Before
Parents could see tutoring was available but did not know which route matched their child's situation.
What changed
We separated tuition stages, added parent guidance, clarified assessment steps, and improved enquiry prompts.
Result
Parents contacted with clearer year group, subject, goal, and urgency.
What may stop a customer
They were cautious about being too prescriptive about exam stages and subject routes, in case parents felt their child did not fit a particular category when what usually worked was a first conversation.
What matters in North London
Parents enquire about 11+, GCSE, A-level, catch-up, and confidence support across different school timetables. Year group, subject, current level, exam date, travel or online preference, and confidence matter more than broad grade promises.