Consultations began with a clearer property, planning, budget-stage, and project brief.
Before
The site showed completed projects but did not clearly explain stages, planning, feasibility, or what homeowners needed before starting.
What changed
We added project-stage guidance, clarified services, improved proof, and made the consultation route easier to understand.
Result
Homeowners contacted with clearer project stage, property type, and planning questions.
What may stop a customer
They were hesitant about making the process feel too formal or stage-gated when many clients came in with early ideas and were not yet ready for a structured brief.
What matters in Oxfordshire
Extensions and renovations often involve village homes, period properties, and planning-sensitive sites. Property type, constraints, budget stage, surveys, and how developed the brief is help separate early feasibility from later design work.