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Case study · Local gym · Fitness · Central and east Manchester

Union Strength Manchester website case study

The serious training identity appealed to regular lifters but left beginners unsure about their first session. Class routes and joining guidance now speak to both groups.

Area:
Central and east Manchester
Engagement:
Local gym website
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Union Strength Manchester website proof board

Class fit, membership options, and first-session confidence improved.

Before

The old site showed gym photos, but did not explain who each class suited, what a first session involved, or how membership worked.

What changed

We added class routes, timetable detail, trial-session guidance, and coach credibility near the joining CTA.

Result

Prospective members could choose a route and enquire without feeling unsure about ability level.

What matters in Central and east Manchester

Members often train around work and travel, while first-timers want to know whether they will feel out of place. Timetable, coach approach, session level, and first-visit instructions need to work together.

What the work had to solve

The structure follows the questions customers ask before they contact Union Strength Manchester, from choosing the right service to sharing enough detail for a useful first reply.

Class structure

  • Strength, conditioning, and beginner routes were separated
  • Timetable information supported both new and experienced members
  • Trial-session guidance reduced first-visit hesitation

Joining confidence

  • Membership and drop-in options were compared clearly
  • Coach credibility sat close to joining actions
  • Beginner questions were answered before enquiry

Audience fit

  • Ability-level concerns were handled directly
  • Class descriptions explained who each session suited
  • The page made joining feel less intimidating
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